Mistake 2: Failing to Capitalize on Market Opportunities – Many great brands were launched during recessionary times

Mistake 3: Allowing Operational Inefficiencies to Persist – To keep the cost of delivering goods and services in line, you must continually find ways to reduce waste and eliminate inefficiencies

Mistake 4: Letting Problems Go Undiagnosed and Uncorrected – But you must first identify and prioritize existing problems then focus your time and energy on the most crucial

Mistake 5: Driving the Wrong Behavior in the Organization – If your corporate goals aren’t clearly defined, communicated, and measured, you’re missing out on an opportunity to encourage beneficial behaviors

Mistake 6: Failing to Offer Transparency – The economic crisis is leading business stakeholders and governments to demand greater transparency into company finances, operations, decisions and core performance metrics

Experimentation – Virtual environments enabled through IT allow for testing and simulations at little cost.

Sharing – New ideas can quickly be shared across the enterprise.

Replication – IT makes it possible to quickly replace tools and documents that enable innovations to scale up across the enterprise.