Mistake 1: Taking Existing Customers for Granted – Staying in tune with the needs of your customers and reaching out can help build loyalty and maintain sales
Mistake 2: Failing to Capitalize on Market Opportunities – Many great brands were launched during recessionary times
Mistake 3: Allowing Operational Inefficiencies to Persist – To keep the cost of delivering goods and services in line, you must continually find ways to reduce waste and eliminate inefficiencies
Mistake 4: Letting Problems Go Undiagnosed and Uncorrected – But you must first identify and prioritize existing problems then focus your time and energy on the most crucial
Mistake 5: Driving the Wrong Behavior in the Organization – If your corporate goals aren’t clearly defined, communicated, and measured, you’re missing out on an opportunity to encourage beneficial behaviors
Mistake 6: Failing to Offer Transparency – The economic crisis is leading business stakeholders and governments to demand greater transparency into company finances, operations, decisions and core performance metrics
http:// i.zdnet.com/whitepapers/SAP_Six_Mistakes_Companies_Are_Making_and_How_to_Avoid_Them.pdf