Four reasons why IT is more than a ‘commodity’

Measurement – Google trends, detailed e-mail data, and ERP system data has radically improved Corporate performance measurement.

Experimentation – Virtual environments enabled through IT allow for testing and simulations at little cost.

Sharing – New ideas can quickly be shared across the enterprise.

Replication – IT makes it possible to quickly replace tools and documents that enable innovations to scale up across the enterprise.

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